7key elements of Marketing strategy 1)The internal environment (environment which the company can control) consists of customers, corporation and 2) The external environment Initially the marketing mix consisted of four groups of variables which are product, price, place, and promotion. E.Jerome McCarthy introduced the model in 1960. In 1981, Booms and Bitner added three extra elements, including process, people, and physical evidence, that were more applicable for services marketing. Amarketing mix refers to the multiple areas in a comprehensive marketing plan of the services and products. It includes seven elements: product, place, promotion, price, physical evidence, people, and process. Themarketing mix definition refers to various factors that companies can control to influence consumers to buy their products. It includes different focus areas as part of a comprehensive marketing plan. It has seven elements; price, product, physical evidence, promotion, and place are a few of them. .

what are the 7 elements of marketing